About Plan Goal Plan
Much of what’s sold to exhausted women as “discipline” is really a response to impossible demands.
Work harder. Rest better. Optimize the calendar. Try the system with the color-coded blocks.
I did all of it, for about fifteen years, and it produced a life that looked exactly right and felt like nothing.
What explained it wasn't a productivity book. It was Van Gennep, 1909.
He'd watched hundreds of ceremonies across three continents and found that becoming someone new always works the same way: you leave what you were, you spend a while as nothing in particular, and then you arrive. Every culture he studied had built something to carry people through the middle part.
Mine had a planner.
Four commitments
These aren't values. They're positions — and each one has research behind it.
Burnout and demoralization are not the same thing
The claim. Burnout is a resource problem: you ran out. Demoralization is a meaning problem: you stopped believing it matters. They feel identical from the inside and they have entirely different solutions.
In practice. I don't start by asking what you'd like to take off your plate. I start by finding out which of these two you actually have — because rest, boundaries, and self-care only treat one of them. You cannot rest your way back to meaning.
Maslach and Leiter on burnout. Talbot and Dean's 2018 argument that physicians weren't burning out but suffering moral injury. Frankl on meaning.
Rituals are not habits you do slowly
The claim. Habits are automation — they work by requiring no decision. Rituals are the opposite: they require presence. A ritual without meaning is just a routine with ambiance.
In practice. The structures we build aren't tracked, optimized, or streak-counted. They're designed to move you from one state to another, which is a different job than getting things done. It's also why your morning routine doesn't feel like anything.
Bell on ritual theory. Turner on the ritual process. My own published research on how communities in Mumbai used ceremony to change what outsiders could see about them.
Disappearing is a performance, not a breakdown
The claim. Performance isn't a mask over a real self — it's how identity gets made. You become what you repeat. So a woman doesn't lose herself in a dramatic collapse. She disappears gradually, through successful performances, and the better she performs the more invisible she becomes to herself.
In practice. I don't help people find who they really are underneath. There's nothing underneath. The work is changing what you practice, so that what accumulates is someone you'd choose.
Goffman's 1959 study of a Shetland hotel, where the same employee was two different people depending on which side of the kitchen door they stood on. For most high-achieving women, the kitchen door was never installed.
You can't think your way out of a learned body
The claim. Over-functioning isn't a cognitive pattern you can reason your way out of. It's a set of dispositions inscribed in the body — ways of moving, responding, orienting — that feel like personality but were built by conditions.
In practice. This is why boundaries don't hold under pressure. Twenty years in a field that rewarded over-delivering trained a body, and a body has to be retrained rather than persuaded. Through repetition. Through practice.
Bourdieu, Outline of a Theory of Practice, 1977. Butler on sedimented performance. Boal on rehearsing a different version of your situation until you can act in it.
How this got built
Twenty years, mostly spent researching a problem I didn't know I had.
PhD, Louisiana State University. Performance studies, with a graduate minor in anthropology.
Joins the University of Northern Iowa, where I'd already been a student twice.
Publishes research on how communities in Mumbai used ceremony to change what outsiders could see about them. It takes another decade to notice I was describing myself.
Takes students to Romania. Water quality testing alongside an environmental scientist, then Boalian performance techniques to teach basic health practices in a Roma community. You can hand people information, or you can build something they participate in.
Wins the University Book and Supply Outstanding Teaching Award.
Tenure. The thing I'd been working toward for over a decade. I feel nothing.
Administrative Fellow in the Provost's Office. Begins Cultivating Justice, which goes on to win three state and regional awards.
Interim Director of Women's and Gender Studies. Plan Goal Plan launches.
A conversation with a twenty-two-year-old student produces the sentence the rest of this is built on: you don't sound burned out, you sound demoralized.
Strategic Planning Fellow. Founds the Strategic Growth Lab — retreats, monthly workshops, and coaching for faculty and staff.
Begins speaking outside the university more consistently — DisruptHR, John Deere's Women's Week, the Iowa Justice Association, Dress for Success, the YET Conference.
The Ambition Architecture gets its name. Simply Bold restructures. CNBC calls to ask about the difference between burnout and demoralization.
The receipts
Equal parts professor, planner, and ritual nerd.
I believe what we're starving for isn't better behavior. It's a life that means something.
Twenty-plus years teaching communication and community-building in higher education. Host of the Plan Goal Plan podcast, ranked in the top 1.5% worldwide. Certified Women-Centered and Elite Life Coach.
I work with high performers and teams on turning everyday routines into rituals that hold — research-backed strategy, real reflection, and more playfulness than you'd expect from someone with this many footnotes.
I'm married with two kids. We have wild adventures at waterparks, keep a standing "toothpick night" where we only eat food you can eat with a toothpick, and are known in our neighborhood for our holiday spider. We also have a campervan named Griswold, which has taken us farther than a sensible person would drive.
CNBC DisruptHR Women Lead Change Stacking Benjamins
When you're ready
You've been carrying this well.
That isn't the same as carrying it forever.
Not there yet? Start with the Diagnostic.

