About Plan Goal Plan
Women in fields built for men get told the answer is more discipline.
Outwork everyone. Prove it again. Optimize the calendar. Try the system with the color-coded blocks.
I did all of it for about fifteen years in academia, a profession built by men, for men. It produced a life that looked exactly right and felt like nothing.
The explanation came from a book in my own field: Arnold van Gennep's The Rites of Passage, 1909.
He studied ceremonies from cultures around the world and found that becoming someone new always works the same way: you leave who you were, you spend a while as nothing in particular, and then you arrive. Every culture he studied had built something to carry people through the middle part.
All I had was a planner.
So I built the middle part myself. Now I build it with women in law, medicine, engineering, and academia who want to do big things without losing themselves.
Four commitments
Four positions I hold, each with research behind it.
The system was built for someone with no one waiting at home
The claim. In law, medicine, engineering, and academia, the headcount can look close to even. The structures underneath were designed for a worker with no one waiting at home: billable hours, call schedules, tenure clocks, 7 a.m. meetings, decisions made at after-hours dinners. A woman straining inside that design gets read as having a personal failing, by her colleagues and often by herself.
In practice. We start by naming which parts of the strain come from the structure, so you can stop treating them as a character flaw. Then we choose where you'll push back, where you'll work around it, and what you'll build that's your own.
Gender in Communication: A Critical Introduction, the textbook I co-wrote, now in its fifth edition. Acker's 1990 theory of gendered organizations and the "ideal worker" with no life outside the job. Hochschild's The Second Shift.
Rituals are not habits you do slowly
The claim. Habits are automation. They work by requiring no decision. Rituals require presence. A ritual without meaning is just a routine with ambiance.
In practice. Your morning routine probably doesn't feel like anything, and that's the habit doing its job. The rituals we build move you from one state to another: from work to home, from proving to owning, from one season to the next.
Bell on ritual theory. Turner on the ritual process. My own published research on how communities in Mumbai used ceremony to change what outsiders could see about them.
You disappear one good performance at a time
The claim. Performance is how identity gets made. You become what you repeat. So a woman loses herself gradually, through successful performances, and the better she performs, the more invisible she becomes to herself.
In practice. The work is changing what you practice, so that what accumulates is someone you'd choose. There's no hidden self to dig out first.
Goffman's 1959 study of a Shetland hotel, where the same employee was two different people depending on which side of the kitchen door they stood on. For most high-achieving women, the kitchen door was never installed.
You can't think your way out of a learned body
The claim. Over-functioning lives in the body: ways of moving, responding, and orienting that feel like personality and were built by conditions.
In practice. It's why boundaries slip under pressure. Twenty years in a field that rewarded over-delivering trained your body, and a body learns through repetition. So we practice the new response until it holds.
Bourdieu, Outline of a Theory of Practice, 1977. Butler on sedimented performance. Boal on rehearsing a different version of your situation until you can act in it.
How this got built
Twenty years, mostly spent researching a problem I didn't know I had.
PhD, Louisiana State University. Performance studies, with a graduate minor in anthropology.
Joins the University of Northern Iowa, where I'd already been a student twice.
Publishes research on how communities in Mumbai used ceremony to change what outsiders could see about them. It takes another decade to notice I was describing myself.
Takes students to Romania. Water quality testing alongside an environmental scientist, then Boalian performance techniques to teach basic health practices in a Roma community. You can hand people information, or you can build something they participate in.
Wins the University Book and Supply Outstanding Teaching Award.
Tenure. The thing I'd been working toward for over a decade. I feel nothing.
Administrative Fellow in the Provost's Office. Begins Cultivating Justice, which goes on to win three state and regional awards.
Interim Director of Women's and Gender Studies. Plan Goal Plan launches.
A conversation with a twenty-two-year-old student gives me a sentence I still use: you don't sound burned out, you sound demoralized.
Strategic Planning Fellow. Founds the Strategic Growth Lab: retreats, monthly workshops, and coaching for faculty and staff.
Begins speaking outside the university more consistently, including DisruptHR, John Deere's Women's Week, the Iowa Justice Association, Dress for Success, and the YET Conference.
Wins the Women Lead Change Speak Tank. CNBC calls to ask about the difference between burnout and demoralization. Grit Gently launches: ninety days of one-on-one coaching for women in fields built for men.
The receipts
Equal parts professor, planner, and ritual nerd.
I believe you can do big things and still feel like yourself while you do them.
Twenty-plus years teaching communication and community-building in higher education. Tenured professor of communication. Co-author of Gender in Communication: A Critical Introduction, now in its fifth edition. Host of the Plan Goal Plan podcast, ranked in the top 1.5% worldwide. 2026 Women Lead Change Speak Tank Winner. Certified Women-Centered and Elite Life Coach.
I work with women in law, medicine, engineering, and academia, and with the teams that want to keep them, on turning everyday routines into rituals that hold. You'll get research-backed strategy, real reflection, and more playfulness than you'd expect from someone with this many footnotes.
I'm married with two kids. We have wild adventures at waterparks, keep a standing "toothpick night" where we only eat food you can eat with a toothpick, and are known in our neighborhood for our holiday spider. We also have a campervan named Griswold, which has taken us farther than a sensible person would drive.
CNBC DisruptHR Women Lead Change John Deere
When you're ready
You've been carrying this well.
You don't have to carry it alone.
Want the details first? See how Grit Gently works →

